Services Area
Strategic Planning
Consultancy services for defining communication strategies and support for the marcom objectives of the client. MY PR elaborates choice models that considerate the strengths and weaknesses of the company and its image, as well as risks and opportunities in the external environment. Afterwards, we identify the public target reference and the messages to convey. Finally, we choose the communication instruments to integrate into the campaign and the most suitable media to spread the messages. During the elaboration phase of a communication plan, the agency’s approach consists in evaluating attentively the commercial objectives of the client as well as brand positioning and corporate image, in order to verify the results and potential of the activities carried out. Nowadays, and even more in the future, models and plans based on the traditional “one to many” strategy will be abandoned: multichannel perspective, clients maturity towards a greater activism, radical change of information programming are essential requirements to concentrate resources and investments on some target segments, that build and feed word of mouth, opinion, reputation within micro and macro communities and areas.
Press Office
Company, organization and management image is strongly conditioned by mass media; press, radio, television and web with its mobile applications and its news and social networking containers are a crucial stage-set to convey messages, but also to listen, register and analyse the current debate contents. Constant and punctual dialogue with the information world also becomes an essential element of an attentive and accurate corporate communication strategy. MY PR, thanks to its knowledge of newsworthiness and selection criteria the media professionals usually follow, contributes to the development and preservation of these contacts, through a well defined and realistic programme.
Each media has specific editorial needs, due to a precise timing and depending on the subject of the covered topic. The transmission techniques of these news are fundamental, too. The more the press offices message is attuned to and contextualised the higher the probability that it will be diffused correctly. For this reason MY PR, on the basis of the clients aims, identifies the ideal media professionals to contact and creates a news context around the messages to be sent, differentiating the content according to the requirements of each media sector. For our agency the Press Office is and in the future will remain a competitive instrument in a complete company communication strategy; as long as it is not only oriented to the issuing of news (pushing phase), but also to the gathering and organisation of the information the media manipulate, and that can directly or indirectly regards the company we work for (pulling phase).
Digital PR and Web Reputation Analysis
Web 2.0 and multicanality has been revolutioning timetable and suggesting a rethink of the starting point of “producing contents” and “communicating”. The web is the place where news spread thanks to the word of mouth, where the consumer has become the protagonist and actor of the communication, where an equal exchange is necessary. Indeed blogs, forums, chats are channels and instruments without mediations, that can monitor consumers’ requirements, diffuse corporate infos and collect data on society new needs. MY PR knows the web and its idioms, and strongly believes in his potentialities for spreading news, making ideas circulating, accepting the dialogue and managing products, manager and companies web reputation. Thank to its annual tight relationships with the net, the agency can effectively plan and manage digital PR and engagement activities to increase brand awareness, interact with influencers and users in the best way, obtain measurable results and reach the desired objectives.
Events Organization
Events, with their extraordinary faculty to build a bidirectional and interactive relationship between the company and its audience, in an involving and absorbing way, have become a strategic lever within media-mix. To be managed, of course, with the greatest care and attention. Events managed by MY PR (products launching, gala nights, roadshows, meetings, guerrilla activities) are effective because turn out to be consistent, pliant, original, exciting and extremely communicable. To the agency, the mix between creative approach (identifying the central concept contents and services pivote at) and analytical approach (finalized to identify features and interests of targets) represents the ground for a successful event. To obtain a perfect execution, MY PR guarantees a precise and accurate direction, able to balance and control the various moments, co-ordinate all the partners and deal with every unexpected issue. The event, apart from being a relation tool, is also a channel to diffuse the corporate image: MY PR conceives readily communicable events and conveys values and contents through a proper press office activity.
Crisis and Issue Management
This represents one of the most delicate and decisive communication areas for any company’s life and reputation. For this reason, it is extremely important for the company, in the light of critical events, not to cease the communication process but, on the contrary, to make communication a strategic factor in order to overcome the emergency and to limit the damage, even turning the critical situation into an opportunity.
The perception of people with whom you dialogue with can make you win or lose: this, regardless of where the true responsibility is (that obviously, with astuteness should never be denied). It is always possible to be ready to face an emergency: case history studies, field experience and the constant monitoring of the external environment are all both efficient instruments of prevention and needful means of support.
Managing a crisis situation requires a lot of preparation, especially to predict and avoid an on-coming crisis. Nothing should be improvised. Communication must be the outcome of a rigorous application of tried and tested methods, obtained from professional experience. MY PR sticks to the necessary procedures with flexibility and efficiency, arranging strategies and tools (crisis plans, position papers, media training, management training sessions, …) that are calibrated on the specific client or critical situations.
Institutional Relations
Thanks to professional and specifically dedicated resources, the agency is able to manage and starting relations with public institutional audiences a company is most interested in, on a central level (ministries, national industrial and environmental associations, consumer associations...), or on a peripheral level in case of establishment of new headquarters, factories, branches (region, province county, industrial and environmental associations, local consumers etc.,).
Editorial Tools
Image expresses the emotional force behind communication; concept and form blend in the capacity to transmit immediately the values and the uniqueness of a company, organisation or a product.
In MY PR, the conception of an editorial product, an institutional monograph or a newsletter is the moment when imagination, strategic vision and contents/instruments mastery mix together to create a recognizable voice for those who have something to communicate. Our agency handles with the copywriting and planning consultancy parts, and collaborates with seasoned professionals who have specific market sector know-how: photographs, graphic offices, art directors.
Coordinated Image Studies:
- Institutional Brochures
- Sustainability Reports
- Newsletters
- House Organ
- Institutional videos
- Events material
- Press-kits
Press Reviews and Web Monitoring
For a more efficient planning and measurement of communication activities, but also for precise pick and organization of the information appearing on media, MY PR offers a daily monitoring service of web sites as well as the principal newspapers, national and international magazines and sector-based press, according to clients interests and business fields.
These services, making use of proper management softwares, are highly personalised on the needs of each client. Moreover, it is possible to decide in advance which media sector to monitor, which subject areas to choose and how to insert these selections into the client database.
This computer interface, also allows to control the whole press reviews production and distribution cycle, and the infos published on web and social networks; from the electronic version of the articles, to page lay-outs, on-line consultation, reviews data storage, historical and theme-based research, analisys of recurrent issues, to the distribution via internet/intranet.